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Why WhatsApp Could Revolutionize Your Guest Communication

sourceHotel News Resource

publisherAlexa Zeng

time2016/07/18

The way people are communicating is rapidly changing. Phone calls and emails are being replaced by texting and the main used tool is WhatsApp. Learn how to get closer to your guests by integrating it on you communication strategy!、

Honeyson hotel appliance
The way people are communicating is rapidly changing. Phone calls and emails are being replaced by texting and the main used tool is WhatsApp. Learn how to get closer to your guests by integrating it on you communication strategy!
Illustration of a person using whatsapp
Why WhatsApp could revolutionize your guest communication

CA Customer Alliance

Let’s talk about messaging

The hospitality industry faces challenges as travelers become more accustomed to modern communication technologies. The classic email communication appears slow in its execution and, therefore, gets replaced by modern messaging services.

Many young travelers use messaging services outside of email as their main mode of communication, and WhatsApp leads the market as the predominant messaging service worldwide. This awareness should be applied to communication between hotels and their guests. By simply displaying the WhatsApp logo on the website homepage alongside a mobile number, any hotel guest or potential hotel guest can quickly access the information and begin communicating with the hotel directly.

Using WhatsApp as a communication channel in your hotel has many advantages.

>> Read them all for free here!

About the company

Customer Alliance is a young, Berlin-based company offering smart solutions for hotels. Customer Alliance’sReview Analytics is the official tool of the German Hotel Association (IHA) for hotel reputation management. More than 3000 hotels in over 35 countries are already improving their workflow with the 360° reputation management. software.

Review Analytics helps hoteliers get more authentic reviews to improve their online reputation. Hoteliers can keep track of how they are doing in relation to their competitors, as well as more effectively increase their sales by generating commission-free bookings through their own distribution channels.

Since officially starting in 2009, the fast-growing company has become a 90+ person international team composed of members coming from various backgrounds in the tourism & hotel industry.


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